Before starting Idwala Research in 2020, Pieter Vorster spent 30 years as an investment analyst with global investment banks and fund managers, including Credit Suisse and UBS, with coverage of the tobacco sector spanning over 20 years.

Our team is dedicated to tobacco harm reduction and industry transformation. This commitment is anchored by Pieter's deep industry insights and supported by an expansive network of experts.

Robust, in-depth and often unconventional analysis remains the foundation of the unbiased research approach that has enabled dialogue with senior management and stakeholders over more than three decades.